ARU-AICRM
TikTok Lead Generation

ARU-AI CRM integration with TikTok for Business

ARU-AI CRM is a sales lead management platform operated by LLP Smart Tech Atyrau in Kazakhstan. The integration is designed for advertiser accounts that explicitly authorize ARU-AI CRM to receive their TikTok Instant Form leads.

Business use case

How the integration is used

When a person voluntarily submits a TikTok lead form, the authorized advertiser can receive the submitted contact details and form answers in its ARU-AI CRM workspace. The CRM creates one idempotent lead, records campaign attribution, assigns the lead according to the advertiser's rules, and helps the sales team follow up.

Lead retrieval

Receive authorized Instant Form submissions through TikTok's official API and webhooks.

CRM processing

Create a customer record, preserve the form and campaign source, and prevent duplicate processing.

Sales follow-up

Notify or assign an authorized sales manager and initiate follow-up through the company's connected business channel.

Verified production flow

How a submitted lead reaches the sales team

The current production connection uses TikTok Lead Center's authorized Google Sheets export. ARU-AI CRM reads only new rows, creates or updates the matching customer, stores the Instant Form and advertising attribution, and sends one bilingual WhatsApp welcome only when the phone number has no previous CRM dialogue.

Processing is idempotent. Historical rows are baselined without contacting them, organization-owned numbers are excluded, and an existing customer never receives a repeated automated welcome.

Requested API access

Minimal read-only permissions

ARU-AI CRM requests Lead Management → Leads Retrieval for /lead/get/ and /lead/field/get/, and Reporting → Consolidated Report for /report/integrated/get/. These endpoints will replace the export bridge and provide advertiser-authorized lead and spend data for accurate CPL reporting.

The integration does not create, edit, pause, or delete campaigns, ad groups, ads, creatives, audiences, or billing settings.

OAuth redirect URI: https://crm.aru-ai.com/api/integrations/tiktok/oauth/callback. The authorization state is signed, expires after ten minutes, and access tokens are encrypted at rest and never exposed to CRM users.

Reviewer walkthrough

End-to-end review steps

  1. Submit one sandbox or Lead Center test lead for the authorized advertiser.
  2. Open the ARU-AI CRM inbox and locate the new conversation marked TikTok.
  3. Verify the form, ad source, lead cost, and bilingual WhatsApp follow-up.
  4. Open Analytics to verify the TikTok lead and reporting attribution.
Data protection

Advertiser-scoped access and limited use

ARU-AI CRM processes only data from advertiser accounts that grant access. Lead data is used only for customer relationship management, sales follow-up, operational analytics, and security. It is not sold, used for unrelated advertising, or shared across customer workspaces. Access is role-based and revocable. Requests concerning personal data can be sent to [email protected].

Company information

Operator and contact

Legal operator: LLP “Smart Tech Atyrau”.

Primary country of operation: Kazakhstan.

Product: ARU-AI CRM, a technology service for sales lead and customer communication management.

Email: [email protected].

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